How does a new DTC pet food brand enter the market—showing off its differentiators and its personality?

Newcomer DTC pet food, PUPPO’s needed a go-to-market campaign that would highlight the brand’s customization capabilities that allow pet parents to manage their dog’s health over time.

Leveraging Humor to Educate and Differentiate

We focused on PUPPO’s selling points in a way that would feel fun and relatable, staying honed in on PUPPO’s unique nutrition program. The concept, For All Your Dog’s Uh-Ohs, There’s PUPPO, uplifts the humor behind our attempts at giving our dogs the best lives possible—and creates the perfect opportunity to demonstrate just how easy it is to swap out ingredients and adjust recipes throughout a dog’s lifespan.