Our long-time partners and friends over at MARS Petcare were taking the beloved CESAR® brand into a new era. They came to us with a brand concept they call Modern Joy and called on our team to produce the visual creative that would define the look and feel of the updated brand identity. We jumped at the opportunity to help this iconic brand evolve (and at the opportunity to work with our favorite four-legged talent).
Luckily, we were starting with a deep understanding of MARS Petcare and a strong sense of trust with the team. This gave us a clear picture of the goals and challenges associated with this brand evolution. Our production team began with a photography style guide that acted as our North Star throughout this project. We then got to work capturing photo and video assets. By the numbers: 3 production shoots (both in-studio and on-location) have led to over 100 retouched images, 3000 raw images, and 100 video clips which MARS has begun rolling out on a global scale.
Refreshed visuals have empowered CESAR® to push their brand into the future. And we’re not stopping there. This work has expanded into an ongoing partnership with rp Studios, where we’ll continue to grow their digital ecosystem of visual assets. As the brand continues to move forward, we’ll be right there with them (cameras in hand).
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