6 Brand Productions That Killed It This Halloween

Halloween has become one of the most creative playgrounds for brands looking to stand out. From haunted humor to full-blown cinematic storytelling, these brands turned spooky season into a masterclass in bold marketing.

Here are six Halloween campaigns from 2025 that nailed the art of seasonal storytelling.

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1. Columbia Sportswear “Death Wishes”

Columbia takes dark humor to new depths with Death Wishes, the first jacket featuring a will and testament stitched into the lining. The concept: when you pass, your jacket lives on.

With the Grim Reaper himself as the campaign’s influencer, Columbia blends morbidity and meaning to highlight its long-lasting product design.👉 Watch on Instagram

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2. Gushers “Fruit Head” Horror Short

In a wild turn of nostalgic horror, Gushers dropped Fruit Head — a long-form branded film starring Bradley Whitford. It’s a twisted origin story for the candy’s iconic commercials.

Fruit Head leans into nostalgia and brand absurdity, expanding a childhood memory into a cinematic fever dream

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3. MINI “ELLOWEEN”

This year, MINI (a brand known for buzz-worthy stunts) dressed up as the scariest thing it could think of: a Waymo self-driving car. Playing on the rise of autonomous vehicles, MINI pokes fun at the idea of ghost drivers.

The campaign reminds folks that actually driving a MINI is still the most fun you can have behind the wheel. It’s cheeky, self-aware, and totally on brand.

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👉 See the campaign

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4. Six Flags "Come Out and Play"

Six Flags went beyond haunted houses this year with a short horror film that brings its Fright Fest experience to life on screen. 

This immersive storytelling blurs the line between park promo and horror anthology. 

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5. Yahoo “Reply All”

Yahoo found horror in the modern workplace. The brand’s Halloween short turns the everyday panic of hitting “Reply All” into a full-blown nightmare.

It’s a clever, low-budget concept that connects with universal dread, proving that the best scares don’t need special effects, just insight.

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👉 Watch the short

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6. Fyrn “EDGEOFYØR Seat”

In partnership with Huluween on Disney+, Furniture maker Fyrn took ergonomic design to horrifying new heights with the EDGEOFYØR Seat. 

With 80% of the seat hacked away, the limited-edition chair promises to help you maintain “perfect, terrified posture” while you stream Huluween.

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All in all, this year’s Halloween marketing wasn’t just about shock value — it was about creative storytelling. Each of these campaigns found a way to connect fear, fun, and brand purpose in a way that felt authentic to the brand.

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