Varonis came to us to help reach their audience with a message that truly reflects the stakes of data security. The nightmare scenario every security leader dreads is the stomach-dropping moment they have to tell customers their data has been breached.
After speaking with CISOs and security teams, it became clear: the most terrifying breaches are deeply human. Stolen healthcare records. A child’s identity. From that insight, we built The Critical Moment campaign, capturing the tension of a breach unfolding and the relief of stopping it before it starts. Drawing inspiration from the dark web (without leaning into hacker tropes), we created three cinematic spots along with a variety of supporting creative.
Building Awareness, Engagement, and Real Demand: The awareness campaign delivered over 49M impressions, driving strong market saturation, along with nearly 220K landing page visits and 413 high-intent actions—demonstrating both scale and meaningful engagement. Key executions significantly outperformed expectations. Our native partnership with The Wall Street Journal exceeded pageview goals by 200%+, highlighting strong audience alignment.
Go on, get a closer look—click on an image below to expand the gallery.
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