Unlocking Choice in the Once-Dominated Global Ecomm Category

For years, enterprise retailers had no real say in their global ecommerce partner. Exclusive deals between platforms left little options for brands to consider.

That changed when ESW and Shopify partnered up. Their new offering finally gave enterprise companies something the category had been missing: choice. And not just choice—but flexibility, customization, and results that scale.

To launch the story, we built a campaign that felt as bold as the moment. Instead of leaning into the expected enterprise tech playbook, we created a magical world where ecommerce was effortless—complete with a friendly, furry guide for the journey.

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A hero video, built entirely with AI, brought the vision to life, supported by a suite of striking display ads and a landing page that carried the narrative forward.

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The work disrupted a category that had long felt stuck. ESW’s story of choice and flexibility is now impossible to ignore. Where there was once only one option, there’s finally another—and it feels a little bit magical.

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