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Nate Fleming

Director of Strategy
Nate wears a lot of strategic hats around our shop, whether he’s providing keen insights into why we humans do what we do, delving into the mindset of a new target audience, or building solid strategic foundations for a brand's next big thing. Did we mention he cooks, acts, writes, drums, builds stuff? You get the picture.

Latest Blog Posts

Why Design Thinking Leads to Better Creative Solutions
Strategy
Why Design Thinking Leads to Better Creative Solutions
5 Ways Strong SaaS Stories Reduce Churn
Strategy
5 Ways Strong SaaS Stories Reduce Churn
4 Questions to Answer for a Deeper SaaS Story
Strategy
4 Questions to Answer for a Deeper SaaS Story
Insight: Decoding Viral Content Using Archetypes
Strategy
Insight: Decoding Viral Content Using Archetypes
How to Extract Data and Insights From Focus Groups
Strategy
How to Extract Data and Insights From Focus Groups
The Art of Skillful Questioning in Focus Groups: 12 Tips for Successful Discovery
Strategy
The Art of Skillful Questioning in Focus Groups: 12 Tips for Successful Discovery
Branded Content: Sell Without Selling
Branding
Branded Content: Sell Without Selling
Nike’s Latest Move is Just Good Branding.
Branding
Nike’s Latest Move is Just Good Branding.
Uber’s Rebrand is an Exercise in Humility.
Branding
Uber’s Rebrand is an Exercise in Humility.
Opinion: Dunkin' Won't Make it Out of California
Branding
Opinion: Dunkin' Won't Make it Out of California
Core Values: Branding from the Inside Out.
Branding
Core Values: Branding from the Inside Out.
 Follow Your [Customer's] Heart
Strategy
Follow Your [Customer's] Heart
 Leveraging Customer Input Throughout the Creative Process
Strategy
Leveraging Customer Input Throughout the Creative Process
Cracking the Code: The Key To Creating Successful Campaigns
Strategy
Cracking the Code: The Key To Creating Successful Campaigns
Defining the “Human Problem” Behind the Business Problem
Strategy
Defining the “Human Problem” Behind the Business Problem
3 Steps to a Great SaaS Story
Strategy
3 Steps to a Great SaaS Story
A Director of Strategy's Favorite Books
Strategy
A Director of Strategy's Favorite Books
Nate Fleming
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