Brand Building

Creating UX Clarity for Enterprise-Level Growth


The Challenge

Teampay’s purchasing software product is game changing for mid-market and enterprise businesses. It keeps companies from getting bogged down in manual accounting or payment processes, helping them track expenditures, and empowering finance teams along the way. Teampay came to us needing a digital presence that would help them reach new audiences, differentiate them from competitors popping up in the market, clearly articulate their unique value, and reflect their rapid growth. We got to work on a website that could do it all.

The Solution

Teampay’s software takes something complicated and makes it simple, so that’s exactly what we did with their web presence. We approached this project with a data-driven mindset, uncovering how current UX painpoints were standing in the way of the brand’s goals. Then we took it a step further—getting to know the end user and how this web experience could help them achieve their own goals.

This led us toward a sitemap, information architecture, and wireframes designed to be navigated or skimmed with clarity and confidence. Teampay’s new site keeps the brand’s niche audience top of mind, ensuring the right people can find the right answers at the right time. And it’s designed to scale as the brand grows. After all, that’s the bottom line.

By the Numbers

Brand Building

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