Our friends over at CESAR® came to us with a new brand concept Modern Joy and called on our team to produce the visuals that would define the look and feel of the updated brand identity.
Our production team began with a photography style guide that acted as our North Star throughout this project. We then got to work capturing photo and video assets. In order to achieve the Modern Joy visual direction, we worked to capture the balance of a dog’s cozy moments at home as well as their active, adventurous outdoor lifestyle. We captured a healthy mix of indoor scenes that capitalized on natural light for an authentic, modern feel and diverse outdoor scenes featuring everything from sidewalks to streams.
The team thought through every detail—bringing the CESAR® color palette into select props for intentional pops of joy and casting a couple of non-Westie breeds to remind customers that all dogs can experience Modern Joy through CESAR®
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